Thinking Out of the Box

"When a company lets its people know that individual effort and ideas are appreciated and worthwhile, morale and productivity rise exponentially."

"The consumer is king or, more likely, queen."

"Discover the world that your customer and your company inhabit."

"The LINKS process demonstrates that cause and effect is not a simple, linear relationship and that an action does not cause a single reaction, but many reactions, which in turn create many other reactions."

"Tommorow's sales department will, in effect, become a communications department."

"Your infrastructure must present your customer or client with an image that is consistent across all lines of the business."

"Is your company's operations consistent with your vision, mission, and objectives? Or is there a breakdown at the operations level?"

"We have entered the age of the new consumerism with the company itself functioning as consumer advocate and the consumer installed as the company's CEO."

"Generate leads and sales across the multiple communications and distributed channels."

"A smart company sells value and benefits, not just products or services."

"With the new electronic revolution, the rules are continually evolving."

"A brand is a powerful package of intangibles."

"In constructing portraits of consumers and consumer cybertraks, we must always be aware that trends cross over other trends and layer over the demographics of gender, ethnicity, class, income, education, and generational experience."