Smart Business Solutions for Direct Marketing and Customer Management

"Direct marketing is a proven, effective, and growing method of spending your marketing dollars."

"Make no mistake: Your direct mail piece must have an offer."

"When assembled properly and kept current, a house list by itself can be an exceptionally powerful marketing tool."

"If there is one key to writing successful direct-mail copy, it is this: Write as if you were writing a letter to another human being."

"You can learn from what other people have done, adding your own incremental improvements without starting from scratch."

"Determine your "break-even" point, the point at which you cover your costs and begin to make a profit."

"Testing involves measuring a mailing's results and then trying to determine how you can make it more effective."

"Companies that spend less to attract customers can spend more to make their business better."

"How do you see your business in relation to your customers?"

"To find people with the right values for your business, you need to look past formal qualifications or the accomplishments listed on a resume."

"People aren't cut from a pattern, of course, but most people embody one of the four styles summarized by the acronym DiSC: Dominance, Influence, Supportiveness, and Conscientiousness."

"For a business, listening must also include consciously and deliberately seeking out the input of customers."

"Listening is the first step in developing strong communications with your client."

"In many ways the Internet represents an entirely new way of doing business. It offers several customer-service methods that simply weren't available until recently."