Net Worth

"Marketers are beginning to wear out their welcome with the people they need the most."

"The Internet has released an explosion of choices for the consumer by removing the constraint that used to hold back the proliferation of products?limited retail shelf space. "

"Relationship marketing focuses companies largely on collecting additional information about the customers they do have."

"By connecting information supply with information demand infomediaries will build a new kind of information supply chain."

"An infomediary helps deliver appropriate marketing messages and facilitate transactions, and in return it receives a commission for helping to connect buyers and sellers."

"The infomediary will play a matchmaking role thanks to the sophisticated understanding of the consumer's needs and preferences that it has gained from its customer information profile."

"Infomediaries set in motion a powerful virtuous cycle."

"In industries where customer profitability varies widely, some customers inevitably subsidize others."

"Aspiring infomediaries will encounter two primary challenges as they set about building an infomediary business."

"The rise of the Internet has spawned a rich ecology of new businesses that have the potential to evolve into infomediaries over time."

"What types of larger companies might be in the best position to evolve into infomediaries?"

"Economic webs create market incentives to mobilize a much larger and more diverse group of companies than joint ventures or alliances."

"The infomediary might create sufficiently powerful incentives for vendors to adopt specific data presentation standards."

"In the infomediated world, successful companies will redefine their business in ways once seemingly impossible."

"What is the core business: customer relationship management, innovation and commercialization, or infrastructure management?"

"Most markets today are "vendor-centric"?they help vendors target and sell consumers an ever-increasing quantity of products and services. "