Corporate Creativity, How Innovation and Improvement Actually Happen, Alan Robinson, Sam Stern corporate creativity, creative acts, self-initiated activity, unofficial activity, actually happen, unexpected creative, your company
 
   

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Corporate Creativity

How Innovation and Improvement Actually Happen

Alan Robinson, Sam Stern

 
   
 
 
 
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You'll find in-depth information on the following topics at this site:

corporate creativity
creative acts
self-initiated activity
unofficial activity
actually happen
unexpected creative
your company
benchmarking creativity
within-company communication
promote unanticipated
unexpected creative acts
creative act
acts come
creative acts come
creativity taught
need alignment
finding serendipity
your stimuli
activity corporate
activity corporate creativity
how promote
how innovation
innovation improvement
improvement actually
how innovation improvement
innovation improvement actually
improvement actually happen
sales marketing
Alan Robinson
Sam Stern
Masaaki Imai
Victor Kiam
Corporate Creativity
How Innovation and Improvement Actually Happen
Sales & Marketing
Brand loyalty
Brand management
Competitor analysis
Consumer behavior
Customer loyalty
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Direct marketing
Global markets
Growth strategies
Internet marketing
Market research
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Alan Robinson
Sam Stern
Masaaki Imai
Victor Kiam


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Following are the titles and brief quotes from the Concept Extracts that make up this Concept Book Summary. Click here to proceed to the full preview.  

 
   
Elements of Corporate Creativity

"We believe that companies can dramatically increase their creative performance once they recognize the nature of their creativity and learn how to actively promote unanticipated improvements and innovations."


Preconceptions Limit Corporate Creativity

"Any preconceptions a company holds about the who, what, when, or how will necessarily blind it to potential sources of creativity."


Can Creativity Be Taught?

"The majority of creative acts are unplanned, and each begins with awareness of an unexpected opportunity."


The Need for Alignment

"On a hit-or-miss basis, creative acts can happen in any company, but they cannot occur consistently over time unless a company is well aligned."


Promote Self-Initiated Activity

"Unexpected creative acts?the ones companies tend to ignore?will result only from self-initiated activity. "


Support Unofficial Activity

"Almost every creative act we examined that had significant impact on a company was associated with an appreciable period of unofficial activity."


Finding Serendipity

"An accident can only be fortunate if the people involved are able to see something of value in it."


Diversify Your Stimuli

"A stimulus can either give a person fresh insight into something he or she has already set off to do or push that person in a completely new direction."


Improve Within-Company Communication

"Many things that seem to happen naturally at smaller companies do not happen so easily at larger ones."


How to Use Alignment for Corporate Creativity

"Many aspects of your company's performance depend on its alignment?the degree to which the interests and actions of every employee support your organization's key goals, but creativity is the most sensitive to it. "


How to Link Self-Initiated Activity and Corporate Creativity

"If they succeed, planned creative acts almost always take your company where it already expected to go. Most unexpected creative acts come from self-initiated activity."


How to Promote Unofficial Activity for Corporate Creativity

"Every unexpected creative act begins with unofficial activity, during which an idea is worked on without direct official support."


How to Promote Serendipity for Corporate Creativity

"A bias for action, a just do it attitude that encourages tinkering and experimentation, will lead to more potentially fortunate accidents."


Diverse Stimuli and Corporate Creativity

"Most creative acts come as a result of stimuli that arise in the course of work or daily life."


Using Within-Company Communication to Promote Corporate Creativity

"There are two ways your company can promote these unanticipated communications."


Benchmarking and Creativity

"It may seem strange to think about benchmarking creativity."


 


This Book Summary contains Concept Extracts from:

Corporate Creativity
Alan Robinson
Sam Stern

Berrett-Koehler Publishers
1997
Copyright (c) 1997, 1998 by Alan G. Robinson and Sam Stern.


Biography: Alan G. Robinson, professor of management at the Isenberg School of Management, University of Massachusetts, graduated from Cambridge University in mathematics and received his Ph.D. in operations research from the Johns Hopkins University. His research on corporate creativity has taken him to several hundred companies around the world, including the United States, Japan, Canada, Mexico, Great Britain, China, India, Brazil, Greece, Jamaica, and Russia.

Robinson has been a consultant to more than fifty companies (large and small) in eight countries on how to improve their creative performance and is one of relatively few professors to have been invited to serve on the Board of Examiners of the United States Malcolm Baldrige National Quality Award. He is a frequent public speaker on the subject of creativity in companies. He lives in Amherst, Massachusetts, with his wife and two girls.

Sam Stern is professor of education at Oregon State University, where his research and writing are concerned with creativity and its connection with business and education. He has taught in the Department of Economics at Harvard University, the MBA Program at the Athens Laboratory of Business Administration in Greece, and in the Department of Systems Science at Tokyo Institute of Technology.

While in Japan from 1990 through 1992, Stern served as the Japan Management Association (JMA) Professor of Creativity Development and led a research team in a multiyear study of creativity in some two hundred companies. He is one of the few non-Japanese to have held an endowed professorship in Japan. Stern has served as an advisor on creativity to organizations in the United States, Japan, and other countries, including Hewlett-Packard, NASA, NEC, Polaroid, and Seiko-Epson. He lives in Corvallis, Oregon, with his wife and two boys.

Key Phrases in this title:
corporate creativity, creative acts, self-initiated activity, unofficial activity, actually happen, unexpected creative, your company, benchmarking creativity, within-company communication, promote unanticipated, unexpected creative acts, creative act, acts come, creative acts come, creativity taught, need alignment, finding serendipity, your stimuli, activity corporate, activity corporate creativity, how promote, how innovation, innovation improvement, improvement actually, how innovation improvement, innovation improvement actually, improvement actually happen, sales marketing, Alan Robinson, Sam Stern, Masaaki Imai, Victor Kiam

Books at MeansBusiness by: Alan Robinson
Books at MeansBusiness by: Sam Stern
 
         


 
 
           
     
 
 



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Each Suite contains extracts from 3 to 10 books focused on a single business concept

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  • Integrated Marketing, Sales & Service
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    • Pricing for Profitability Robert Dolan, Malcolm McDonald, Warren Keegan, Sharon Oster, Shiv Mathur, Alfred Kenyon, Evan Schwartz, Hermann Simon, Shahid Ansari, Jan Bell, Scott Davis, CAM-I Target Cost Core Group
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    • Identifying Customer Preferences Richard Whiteley, Diane Hessan, Leonard Schlesinger, Walter Tornow, Robert Hiebeler, Thomas B Kelly, Charles Ketteman, Daniel Stowell, Jacques Horovitz, Theodore Kinni, Glenn Rifkin, Manuel London, Shahid Ansari, Jan Bell, James Heskett, Earl Sasser, CAM-I Target Cost Core Group, Sam Hill
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    • Competing in the Global Marketplace Robert Slater, Marshall Goldsmith, Jean-Pierre Jeannet, Richard Schubert, Frances Cairncross, Virginia O'Brien, Sharon Oster, David Moschella, Gary Hamel, Sumantra Ghoshal, Christopher Bartlett, Richard Beckhard, Al Ries, Browning Rockwell, Paul Cohen, Frances Hesselbein, Prahalad
  • See additional works by: Alan Robinson, Sam Stern, Corporate Creativity , How Innovation and Improvement Actually Happen

    You'll find in-depth information on the following topics at this site:

    Corporate Creativity, How Innovation and Improvement Actually Happen, Alan Robinson, Sam Stern, Masaaki Imai, Victor Kiam, corporate creativity, creative acts, self-initiated activity, unofficial activity, actually happen, unexpected creative, your company, benchmarking creativity, within-company communication, promote unanticipated, unexpected creative acts, creative act, acts come, creative acts come, creativity taught, need alignment, finding serendipity, your stimuli, activity corporate, activity corporate creativity, how promote, how innovation, innovation improvement, improvement actually, how innovation improvement, innovation improvement actually, improvement actually happen, sales marketing, Alan Robinson, Sam Stern, Masaaki Imai, Victor Kiam, Corporate Creativity, How Innovation and Improvement Actually Happen, Sales & Marketing, Alan Robinson, Sam Stern, Masaaki Imai, Victor Kiam, Brand loyalty, Brand management, Competitor analysis, Consumer behavior, Customer loyalty, Customer retention, Direct marketing, Global markets, Growth strategies, Internet marketing, Market research, Market share, Marketing mix, Mass customization, Niche markets, Product life cycles, Relationship marketing, Value chain, Value proposition, Alan Robinson, Sam Stern, Masaaki Imai, Victor Kiam, Sales & Marketing


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    Corporate Creativity, How Innovation and Improvement Actually Happen, Alan Robinson, Sam Stern corporate creativity, creative acts, self-initiated activity, unofficial activity, actually happen, unexpected creative, your company, benchmarking creativity, within-company communication, promote unanticipated, unexpected creative acts, creative act, acts come, creative acts come

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